Best Self-Promotion - Silver
OBJECTIVE, STRATEGY & EXECUTION:: In Las Vegas, everything is bigger and better! We conceptualized a walking billboard to match any seen on the strip, and be remembered for years to come by distributors and end users alike. With that, we designed and manufactured an attractive, high quality imprint, self-promoting bag. RESULTS: The successful promotion saw our name Tout un Sac! (MyGreenBag!) spread across the exhibition floor like the envisioned billboard! The 30x30 bags were visible everywhere and worn by several distributors. After this convention, we registered a 15-20% sales increase. To this day, people still carry and remember this glorious giant.